NEWS PAPER INDUSTRY ISSUES

- In 1965 the top selling news paper was the Daily Mirror. ↳

- The Independent was the lowest selling newspapers in 2015, they switched to online accessibility (diversification). If a newspaper is only circulating 100,000 copies it becomes un-profitable. 

WHAT ARE ONLINE NEWSPAPER PAYWALLS? 

- A paywall is a method of restricting access to content via a purchase or paid subscription. This is an effective way of boosting revenue as it is a huge funding method that provides a significant amount of their profit. Furthermore, it allows The Guardian/Observer to promote a more exclusive selection of articles ultimately attracting a wider possible readership. 

HOW ARE NEWSPAPERS CURRENTLY FUNDED? 

- Newspapers provide advertising space in their papers to feature brands that pay to be promoted, this funds the newspaper. Furthermore, although the Guardian/Observer refer to themselves as liberal, they edge towards a labour ideology; this makes their advertising be more focused on their readership  ABC2 and working class. They make a larger price depending on the size of their advertisement, especially if it directly addresses their readership and will be successful with their audience 

WHAT ARE THE ROLES OF IPSO AND IMPRESS? 

- They are the regulators of magazines and newspapers. They are important as they manage news presented to the public, preventing articles and headlines that could possibly effect the public or are targeted negatively to innocent people or celebrities. 

WHY IS CIRCULATION AND ADVERTISING REVENUE DECLINING? 

- Due to the global use of smart phones and internet technology, news and entertainment is available on their smart phones, technological convergence. Newspapers become less attractive as similar stories can be read online, ultimately decreasing circulation. Furthermore, advertising revenue decreases as advertisers notice that more sales are made online instead of physical papers. 

HOW FAR CAN NEWSPAPERS REACH ONLINE?

- The Guardian focuses on worldwide stories, by being accessible online (social media, apps, internet) they reach a global audience and become a globalised business. Due to their multiple formats (Twitter, news app) an extremely large audience can find their content.